Case studies
Four brands.
341 million views.
Full economics on every campaign below: spend, CPM, CAC, payback period and revenue. Published with our clients’ permission, including the numbers that don’t flatter us.
The hardest vertical, and a Domain Rating of 1.
Finance audiences are trained to distrust. Platforms police financial claims. PolyPick had no SEO, no brand and no ad history. The unlock was counter-intuitive: creators who opened by showing the tool losing converted at 4.1× campaign average.
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Everyone said UGC doesn’t work for B2B.
It doesn’t, when you hire actors. We hired 31 working SEO practitioners and agency owners instead. They got 33% fewer views than generalist creators and converted 6.9× better, at a CPM 42× cheaper than LinkedIn.
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We stopped selling AI and started selling the invoice.
In a category where every competitor makes the same true claim, the win came from reframing. “You’re paying $110 a month for five AI subscriptions” beat “all your AI in one place” by 3.4× on signups, same creators, same budget.
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A $9 product where paid ads were impossible.
At $9 a month, a $38 blended paid CAC gives a 1.04:1 LTV ratio. You pay $38 for $39 and call it growth. So we removed the presenter entirely. Language-free “silent demos” travelled across every market and drove CPM to 21 cents.
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Side by side
All four campaigns, unedited.
Read across rather than down. Notice how widely CPM and CAC vary between them. That spread is category-driven, and it is why we quote a range rather than a promise.
| Campaign | Vertical | Creators | Videos | Views | Spend | CPM | CAC | Payback | Net-new ARR |
|---|---|---|---|---|---|---|---|---|---|
| PolyPick | Fintech | 14 | 1,240 | 38.4M | $23,424 | $0.61 | $14.88 | 12 days | $736,800 |
| Writecream | B2B SaaS | 31 | 2,860 | 71.2M | $62,656 | $0.88 | $13.27 | 12 days | $1,925,760 |
| AI4Chat | Consumer AI | 62 | 4,180 | 148.6M | $43,094 | $0.29 | $5.86 | 5 days | $3,528,960 |
| Airbrush | Creative tools | 47 | 4,120 | 82.9M | $17,409 | $0.21 | $4.32 | 15 days | $435,456 |
| Portfolio total | – | 154 | 12,400 | 341.1M | $146,583 | $0.43 | $8.29 | 9 days | $6,626,976 |
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Which of these is your situation?
Tell us your site and your bottleneck and we’ll tell you which of these four playbooks applies to you, including a realistic CPM range for your category, and an honest read on whether this channel suits your product at all.