Flat fee.
Ten per cent. No games.

Because the strategy is volume, and volume costs money. A $5,000 fee with $2,000 of creator spend buys you about 80 videos, not enough attempts for the variance to work in your favour. We’d rather turn the engagement down than run a campaign that is statistically set up to fail and then explain why it did.

No, and the reason matters. Per-video pricing makes the agency’s incentive “produce videos”, which is not the same as “produce results”. Under our structure, if we can hit your target with fewer, better videos, we make the same money and you spend less. Under per-video pricing we’d be paid to do the opposite.

Performance-linked structures are available on Custom, usually as a reduced retainer plus a share of incremental revenue above an agreed baseline. We’re cautious with them: they only work when attribution is genuinely clean, and for most companies it isn’t clean enough on day one to bet a commercial relationship on. We’ll tell you honestly whether yours is.

Equity, occasionally, for companies we’d have invested in anyway. That conversation starts after a quarter of working together, never before.

It’s calculated on actual deployed spend at month end, so a mid-cycle scale-up is reconciled on the next invoice. There is no penalty for scaling up and no clawback for scaling down.

Rarely, and we’d rather explain it than waive it. Look at the PolyPick data: volume peaked in week two, revenue peaked in week five. On a 30-day engagement you would have judged that campaign at the exact moment it looked worst. Ninety days is the shortest window in which the result means anything.

Sometimes, PolyPick was pre-revenue on day one. But the bar is higher: the product has to be live, the onboarding has to work, and someone internally has to be able to answer “what happens after signup?” convincingly. Volume distribution amplifies whatever your funnel already does. If the funnel leaks, we’ll just fill a bucket with a hole in it faster.