About
HiveMind was started by performance marketers who spent years in-house, hiring agencies, reading impressions reports, and watching revenue stay flat. We built the thing we could never buy.
The origin
The pattern was always the same. Paid social got more expensive every quarter. SEO was slow, and for some products structurally unavailable. Content marketing produced traffic that didn’t buy. And the creator agencies on the market sold reach: one big name, one big cheque, one spike nobody could repeat.
Meanwhile the teams actually winning weren’t spending more. They were producing more, from more faces, in more places, and letting volume find the winner instead of betting a quarter on a hunch.
So we built the network that makes that possible. 1,100 creators, screened on whether they can actually sell rather than on how many people follow them. Then we built the operating system around it: the briefs, the 72-hour kill cycles, the attribution stack, and the reporting format we always wanted and could never get from a vendor.
That system is HiveMind. It has now been run across fintech, B2B SaaS, consumer AI and creative tools, which is when it stopped being a tactic and started being a channel.
Why it matters to you
Most agencies show you views. We ask every client for permission to publish spend, CPM, CAC, payback and revenue, and we get it, because the results hold up. That includes an 81× return we openly tell prospects not to expect.
The 72-hour kill cycle exists because we once let a hook family run for six weeks. The US and international ratio exists because we once went all-international and watched conversions collapse. You are buying the scar tissue.
We have sat on your side of this table, hired the agency, read the impressions report and wondered where the revenue went. Our reporting format is the one we wanted and could never get.
An agency that has never had to defend a number to a board will optimise for the report. We optimise for the line your CFO actually reads. The whole pitch, honestly
How we work
Views, engagement and reach are inputs we watch to steer the campaign. They are not results and we will never lead a report with them. If revenue didn’t move, the campaign didn’t work, regardless of how the view chart looks.
Every campaign has losing hook families. Ours die at 72 hours and get reported by name in the weekly update. An agency that only shows you winners is hiding the two-thirds of your budget that didn’t work.
We use tracked links, post-purchase surveys and geo lift analysis together, and we publish a confidence level on every number. Where a result is genuinely ambiguous we say so, rather than claiming it. This costs us headline numbers and buys us renewals.
Paid on time, briefed properly, given creative latitude, and never asked to make a claim we wouldn’t make ourselves. Our network exists because creators come back, and creator quality is the only real moat in this business.
Roughly one in four enquiries gets told no at the audit stage. Usually because the funnel isn’t ready and volume would just expose it faster, or the price point doesn’t support the CAC the category demands. Taking that money would be easy and would end badly for both of us.
Fit
The second list is the more useful one. If you’re on it, we’d rather tell you now than take a quarter of your budget finding out together.
The network
A creator network is only as good as its retention. Ours is built on being the client creators actually want to work with, which is a lower bar than it should be, and a genuine advantage.
The single most common complaint from short-form creators is slow payment. We pay in seven days, every time, which is why a 94% retention rate is possible and why our best creators bring us their peers. When a campaign needs forty creators in a niche vertical inside a week, that goodwill is the entire difference between delivering and apologising.
Free distribution audit
Forty seconds of questions, then a written teardown from a strategist, including a straight answer on whether this channel is right for your product. We say no about a quarter of the time.