Ecommerce Market Share Report April 2015.
Magento retains 26% of the ecommerce market share in the Alexa Top 1 Million
Hivemind's ecommerce market share analysis shows a 20% growth for Magento in the busiest sites on the internet in the last 12 months. With a total of 56,000 ecommerce sites surveyed in the top 1 million, almost 26% of them are using Magento. Of those 14,700, we have over 1500 that are on the Enterprise edition with a base cost of $15,500 per annum.
Previous surveys, provided by Tom Robertshaw, have shown year on year growth for Magento since 2010. Hivemind is a new startup specialising in technology research, created by Nick Jones and Tom Robertshaw. Read more about the vision or view our technology analysis for other software groups.
The majority of sites on Magento are served by Apache and a quarter of them use Nginx. While Magento's current base theme is built on Prototype, over 85% of sites include jQuery as well.
Woocommerce was new to the survey in April 2014, and since has seen massive growth and now achieves 20% of ecommerce sites in the Alexa Top 1 million. The Wordpress plugin is now installed on only 3000 fewer sites than Magento in the top 1 million. Woocommerce has a 6 month release cycle for new features but has seen 7 minor updates since version 2.3.0 in February with fixes.
When looking at the top 50,000 sites on the internet, Magento is still the most popular platform with a slightly reduced share of 23%. Hybris and Magento Enterprise both see around 5%. At this size, IBM WebSphere, ATG and Demandware, in order of popularity, now enter the top 5 most used ecommerce platforms. WebSphere installation numbers remain relatively static over the last year meanwhile Demandware and ATG have seen slight increases.
- 23.0% Magento
- 14.8% WooCommerce
- 12.0% IBM WebSphere
- 10.4% ATG Commerce
- 8.0% Demandware
- 5.9% Hybris
- 5.2% Magento Enterprise
- 20.7% Other
- 24.6% Magento
- 19.8% WooCommerce
- 7.4% Open Cart
- 6.4% Prestashop
- 5.4% Shopify
- 3.5% VirtueMart
- 32.9% Other
- 19.6% Magento
- 19.0% WooCommerce
- 6.5% Open Cart
- 5.8% Prestashop
- 5.0% Shopify
- 4.7% VirtueMart
- 4.2% Interspire
- 3.7% BigCommerce
- 3.4% Zen Cart
- 25.0% Other
Shopify instances in the top sites grew 50% in the last year and 400% in the last two years. The hosted platform suits new and small catalogue businesses and claims over 150,000 customers in total, but we have only detected 3000 of these in the top 1 million.
osCommerce added numerous more payment integrations in 2014, including PayPal integration. Despite this, their numbers drop 18% since April 2014. Volusion and VirtueMart have similarly seen their popularity reduced.
BigCommerce has been making waves in the last year with more funding increasing it's valuation to $500 million. This investment is being used to fuel company and platform growth. However, at this time, it is too early to have had effect on their proliferation of the ecommerce marketplace.
If we look at a country breakdown of ecommerce technologies we can see that Magento dominates the majority of northern Europe, e.g. UK, Ireland, Netherlands, Germany, Denmark and Switzerland. However, Prestashop has a stronger presence amongst the top 1 million sites hosted in Portugal, Spain, France and Poland. Overall, the Prestashop platform has seen no growth overall and in fact has been demoted below OpenCart in terms of popularity.
In the last year, OpenCart 2.0 was released with numerous additions including response design, new admin interface and further payment gateways integrated as standard. Hivemind has seen it become the third most used ecommerce platform in this time.
The most popular technologies from other categories that have been paired with ecommerce platforms include jQuery, Google Analytics, Wordpress and Twitter Bootstrap.
From 56,000 ecommerce sites, Hivemind has identified that just under 25% have SSL certificates on their primary domain. GeoTrust is the largest ecommerce SSL issuer followed by Comodo and GoDaddy. Almost a thousand SSL certificates are due to expire within the next month.